Check out some hamsters rapping about the 2010 Kia Soul!

This May Kia Motors America officially announced the new advertising campaign, “This or That” for the Kia Soul 2010.  The “This or That” campaign is a renovated version of the award winning campaign created by David & Goliath which featured the lovable Hamsters. Fortunately, the famous Hamsters are back and better than ever.  The Soul is a fresh and highly customizable passenger vehicle and the campaign tries to incorporate those traits with its creative theme and classic rap song “The Choice is Yours”.  The spot will run on Comedy Central, Fuse, MTV, MTV2, Spike, and other channels through July.  The campaign will also have a presence online at sites such as Pandora, Facebook and a YouTube contest.

“Given the success and popularity of the hamsters in the initial Soul launch with a spot that won Nielsen’s Automotive Ad of the Year, it made sense to bring them back for a new campaign,” said Michael Sprague, vice president, marketing of KMA. “We know the Soul target audience is digitally savvy and that they viewed the first commercial multiple times online, so the newest experience is rich with details in the hamster world and integrated Soul content for them to discover during repeat viewings.”

“”Hamstar™” logoed clothing, as seen in the spot, will soon be available for purchase by fans at www.hamstarclothing.com ”. (check soon for details)

The actual commercial features the Hamsters cruising on through a cityscape behind the wheel of a green Kia Soul.  It is expected that this is one of the color ways that you can expect to see at your local kia dealerships.  The lyrics in the song, “You can get with this, or you can get with that” play off of the myriad of options that customers get to choose from before purchasing their Soul.

The Kia Soul is unique and really is aimed at the young and young-at-heart members of society by offering a great mixture of style, value, and personalization options.  A buyer can choose from an Audio Upgrade Package, speaker lights, mood lighting, or black cloth seats with glowing inserts, and those are just a few of the options available.